Imax – Imax with Laser

Special projects

To help launch Imax’s next-generation Laser and sound system, we collaborated with Cooke Wax and Creative Director, Bill Tsapalas to develop a highly-visual approach to the campaign. Using brightly-colored and artfully-crafted paint throws, captured by Photographer Peter Schafrick, we composed hundreds of plates to engulf the subject and arrive at these dynamic image builds that were displayed at theaters around the world.